Link building agency &
services in the UK

FOR COMPANIES THAT NEED STRONG LINKS IN TOUGH NICHES, QUICKLY

Reliable link building in challenging niches, so you don’t have to. Grow your site with scalable link building delivered quickly, with clarity and a smile.

We make it easy to build links in your niche to grow your online business

Benchmark your metrics

Whether that’s by domain authority or rating, trust & citation flow or traffic. You name it, we build it.

Scalability & flexibility

Simply scale up or down the number of links and change up the anchors based on seasonality and your liking.

White labelled link building

If you’re an agency or freelancer looking for a link provider, look no further for your new partner.

Dedicated account manager

You’ll be kept in the loop with the status of content and links through a live Google sheet and your account manager.

Genuine & strong sites

We’ve built relationships with thousands of legitimate sites so you can grow your backlink profile.

No duplicate links

We ensure every link built is brand new to your backlink profile using our in-house backlink checker.

Our link building process

Set link metrics, number of links & anchors

We understand certain industries are incredibly competitive. You can set your link metrics for trust and citation flow, organic traffic, domain authority and domain rating. Once your metrics are set, tell us your anchors and the number of links per month. Unsure on anchors? No problem, your dedicated account manager can help find the right anchors for your site.

You approve websites and content we provide

As soon as your metrics and anchors are set, we’ll give you a list of sites that suit them. Using our google sheet tracker, you can approve or decline the sites we put in front of you, followed by the content for the guest posts for you to approve. And don’t worry, all sites are 100% genuine websites that haven’t featured in your backlink profile.

We outreach and get your links live!

Once the websites and content are approved, we use our strong relationships with web admins to land links. The usual time for all your links to go live is 2 – 4 weeks (we work on a monthly basis). Your links will be live and ready for you to view in our live google sheet tracker. You can now look forward to seeing some online growth!

Reliable link building agency in the UK

At Niche Inbound, we focus on outreach link building which is the most popular form of link building because it virtually always provides guaranteed results. Outreach link building involves reaching out to website owners and asking for a link – the chances of them agreeing are much higher if it provides value to their site in some way, such as through a valuable piece of content. With Niche Inbound link building, you can build authority through your website and generate more leads.

Link building is the process of obtaining inbound links to your site. Also known as backlinks, inbound links are links from other websites that directly link back to your website. There are two types of links – editorial and outreached. Editorial links require the least effort, as other website owners give them editorially, and while they’re impactful, they’re harder to acquire.

Links are incredibly powerful for your website, because they add credibility. Google looks for third-party indicators to your domain’s authoritative strength, so the more relevant links you have to your website, the better it will perform in the rankings.

If you neglect link building, you’re not accounting for over half of Google’s ranking considerations. Google, and other search engines, value links highly and it’s almost impossible for search engines to rank your site if there aren’t any links to it, even if the content on your site is high quality.

An effective link building strategy is one of the most impactful ways to attract relevant audiences from industry-leading websites, which will improve traffic from external sources.

Focusing on building links within your industry niche, working to the guidelines that Google suggests, helps your brand to create relevant links, improve your rankings in search results and brings targeted traffic to your website.

Our process of building links is simple – you tell us the metrics you want to set on your first order of links, along with how many links you’re looking for. We’ll ask you if there is a specific anchor you want to target or if you need help forming an anchor plan, and then we’ll show you a list of potential sites for you to approve or reject. When you’re happy with the sites, you can also approve potential content topics if you’d like to. We’ll then create the content and send it over to you for approva. When you’re happy with it, our outreach team will contact the site to get the links live. All this takes place within 30 days.

We recommend getting up to speed on the types of links you can build and the technical aspects of how links work. It will give you a strong foundation to assess the quality of links and which ones will be most valuable for your business.

Editorial links are sometimes referred to as digital PR and are mostly created online without someone having to ask for them. For big brands, this process is easy because they have authority. These links tend to be long-lasting and remain valuable long after the link is placed. To acquire this type of link, you need something worthy of linking to, that will garner attention from your audience, and it needs to be promoted in the right way.

Guest posts or blog-generated links are also known as general link building. Guest posts are articles written and posted on someone else’s site, rather than your own. They’re an effective way of marketing your brand and reaching a broader audience, as well as occupying branded search query results and, of course, embedding backlinks.

Strong websites require quality content

Here are a handful of websites we work with in various niches. We set a high standard for the content we create for our guest posts.

Link building is key to organic growth

Google’s algorithm checks the type of content and links your site is associated with, and this is particularly true of more complex niches. Link building in the UK from authoritative sites that are connected to your niche is so valuable, as it helps prove to Google that you’re a trustworthy, reliable resource within your sector. This, in turn, helps to improve your chances of ranking well.

We’re proud to say that we can deliver links for our clients quickly, for several reasons. We’ve built up strong relationships over the years with bloggers, journalists and webmasters, so we’re able to provide a quick turnaround. Virtually all of our clients are on monthly link retainers with us, which requires us to get links live within 30 days, from start to finish. Assuming you’re able to approve the links within a couple of days, we can get them live within 30 days.

There’s technically no limit to the number of links you can order but bear in mind that you need to maintain your site’s health for the best results. A large increase of links in a short space of time can cause Google to think these links are spam, and your site could be penalised. We recommend a strong and steady approach to link building, slowly building them up over time to increase traffic and improve rankings.

Link pricing depends on two factors:

  • The niche or industry you’re trying to land links in. Some industries require higher fees or have stricter content guidelines. Some examples of these types of niches include CBD, gambling and betting – these industries might cost £300 per link, while other industries might cost £200 per link.
  • The strength of the site and the website guidelines. If there are strict content guidelines or the site requires additional fees, this will command a higher price of £300. However, we will always run these sites by you first, so you have the option of whether you want to be given these types of sites before we begin. If you would like to go ahead with these sites, they’ll be featured on your approval sheet. You may want to try using your retainer one month to get less links that cost more, to see whether it’s something you want to do regularly.


Every link price includes a relevant 500-word article, account management support, a live link tracker and your chosen metrics.

Yes, you can. Sometimes you may have more than one site you want to build links to, so we can accommodate this and create link building campaigns for as many sites as you wish.

There are some essential steps to take before diving into link building, if you want to maximise success. Here are our tips to help you see the most impact from your links:

  • Make sure your site is in good shape from a technical perspective. A technical SEO audit can usually uncover any issues that might prevent it from ranking well. 
  • Use a ranking tracker – we can do this for you, for an additional fee, but it’s important to have a good understanding of your rankings before link building. 
  • Onsite elements should be optimised. Google’s algorithm takes many factors into account, and onsite elements play a vital role. Make sure your site has optimised content to rank well. 
  • A healthy backlink profile, which is an overview of your site’s health with regards to backlinks. Before link building, make sure there are no spammy links, that there’s a good mix of do-follow and no-follow links, and that there’s a natural progression of referring domains. 

Content that drives link building efforts

Who writes the content?

We write the content. We have a team of content writers who specialise in different niches, so we can provide our clients with content that’s written to incredibly high standards, is accurate and factual, and has a high level of readability for audiences.

Can I set requirements for the content?

You can – all you need to do is send us your style guides and the specific topics you’d like us to work on, and we’ll make it happen. However, please note that if you require articles longer than 500 words, this will cost extra.

What will the content be about?

The content we create will always be relevant to your niche and the site you’re getting a link on, providing a natural fit for the link. See our specific niche pages for examples of the content we produce.

We understand you want to ensure the content is up to the right standards, so we include content approvals in our process. You can view and edit the content as necessary or ask us to revise the content and make amendments. Once you’ve approved the content, we’ll continue with the link building process to get your link live. Some of our clients aren’t concerned with checking the content, so if you’d like to see proof of what we’ve produced in the first month and then let us continue with the process after that, we’re happy to work that way too.

Awesome links for happy customers

Whilst working with some of the World’s biggest brands, we have a hell of a lot of SEO, marketing and ecommerce managers happy whilst doing so. With a quick turnaround of links and constant communication every time.

Ryan Murton
Ryan Murton
Director of Organic Acquisition
Read More
They have solved all problems we have faced with awesome media placements leading to incredible rankings. The quality and scale of the backlinks that they provide each month are of the quality we need. Link building is tough in a lot of different niches, but do not seem to have any problem with this. I would recommend to anyone in a similar industry to myself, they’re superstars!
Elsebeth Henses
Elsebeth Henses
Organic Acquisition Manager, LeoVegas
Read More
This was an easy choice for us to make and one we have not regretted! With their fantastic and creative content that showcased their skill and workmanship and a vast amount of outreach possibilities and options across markets, including content syndication - we were able to connect and interact more with our potential player base and further grow our opportunities.
Oliver Dickinson
Oliver Dickinson
Senior SEO Executive
Read More
Having worked with the team for a number of years now, we’ve been thrilled with the services they’ve provided us. They have always taken great care in order to listen to our feedback and cater to our needs on a month to month basis. Not to mention we’ve seen great results off the back of their work!
 Laura Stagg
Laura Stagg
Head of Marketing, Drinkstuff
Read More
The results we have seen speak for themselves, and we have seen huge increases across the board. We have worked with them on producing content and link building to help improve our organic traffic which has seen great results.
Harman Bhamra
Harman Bhamra
Head Of Ecommerce, Express Pharmacy
Read More
I've been impressed with the ability to understand the challenges that the business faced at the time and adjust accordingly. This has been done with excellent levels of communication, transparency. Quite simply this is how I would expect a high-level agency to work!

Links for all types of businesses

Over the years we’ve worked with global betting, health, financial and other niche companies in building their backlink profile and organic growth. We offer a quick links that leads to successful results for all types of business.

750 links & counting for sports betting sites that have seen a 137% increase in organic keywords

CBD

Over 200 links built in the CBD sector creating an average of 56% increase in organic traffic
35% increase in organic traffic and more than 400 links built for online casino, gambling sites
82% increase in organic traffic for business and finance companies with 800+ links built so far  
700+ links lead to a 380% increase in organic traffic on average for leading health and fitness sites
Over 300 links landed for travel and leisure sites leading to a 16% increase in traffic across the board

Specialist niche link building

Our process works for any industry and throughout our many years building links, we have built a strong network of contacts to enable us to land links in a range of sectors. While we don’t specialise in any one specific area, we make the daunting task of building links easy – contact us today to find out how we can help you grow your business.

Yes, we’re more than happy to show you which sites your links will be featured on before they go live. We use Google sheets to make communication easy and up to date, so at the end of every month, you’ll receive a list of sites to approve or reject. We’ll do the research to make sure they’re all within your metric benchmarks, so all you have to do is let us know if you’re happy to progress. Any sites you reject will go into your blacklist and will be replaced as soon as possible.

Businesses want to see results as quickly as possible, but the reality is that a new link won’t affect your rankings immediately. It can be hard to tie a single link to SERP ranking increases, as there will often be other links and on-page changes made to an individual page between acquiring that first link and seeing an improvement in your ranking position. 


While research has been done to determine the length of time from getting a link to seeing changes, it’s dependent on several factors, including the strength of the link, the quality of your site and the latest Google algorithm changes.

When it comes to Niche Inbound’s link building services, yes – all the links we build for you will be do-follow. Building editorial or PR links can be trickier, as there may be some cases where links are not do-follow. This is often because the editorial publication doesn’t offer do-follow links. But digital PR links can offer other benefits, such as building brand awareness and referral traffic to positively impact your site. 

One of the first questions we’ll ask when we have our initial consultation with you is what, if any, specific metric requirements you have. That may be building domain authority or rating, reaching a traffic target or something else entirely. Let us know, and we’ll make it happen.

In most cases, placements will last indefinitely – most of the links we place will be around for many years. It’s to be expected, however, that over time you’ll experience a certain level of loss which is simply the nature of link building. For example, some bloggers may choose to switch focus on their site or close the site down. While it’s rare, if you spot that a link has gone missing, let us know and we’ll work on getting it live once again. 

Yes, of course. When you’re setting the metrics for your links, we’ll ask you if you have any specific anchors or if you’d like us to assist you in creating an anchor plan. You can have as much control over the anchor text as you’d like.

In the majority of cases, the links we build won’t be marked as a sponsored post, but there is the occasional site that will. When this occurs, we’ll inform you when you approve the sites, so you’ll have control over whether the link is on the site or not.

Effective links at an efficient cost

Premium link building from

£ 200/link

Link building services in tough niches delivered quickly, with clarity and a smile.

You determine the minimum metrics for each link, from domain authority, organic traffic, domain rating or trust flow.

We’ll write a topical, informative article that your link can fit into naturally. Articles are always relevant to your brand and checked for plagiarism.

Each of our clients has two dedicated points of contact: an account manager who handles reporting and any queries you might have, and an outreach manager who is responsible for your links.

You have the option to scale your monthly links, up or down, depending on your budget or seasonality.

We regularly review your backlink profile to check there are no duplicate referring domains, providing you with the most effective link building strategy.

We provide you with access to a Google sheet showing where we’re at with the link building process, so you always have complete transparency.

All content and links are built within 30 days – providing we have your approval as soon as possible.

Start growing your online business

Improve your backlink profile, drive more traffic and grow your business with Niche Inbound.

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